Planning - Storyboard

This storyboard briefly goes through our trailer and just gives an overview of what we plan to include, we are going to go through each picture in the storyboard and explain what this represents and the shots it leads to.

Shot 1: the first shot will be a long shot of the women kneeling down at her husbands grave, then a point of view shot of her holding a military hat that he wore whilst fighting in the war and she is crying.This will already raise questions and emotions for the audience. She will also be holding her stomach to indicate that she is pregnant with his child.

Shot 2: This next shot will be set "4 months later" when she has just had the baby, the shot will emphasize how happy she is and how healthy and happy her new born baby is, suggesting that her baby is now the new focus in her life and after all her trauma with the loss of her husband, she finally has something to set her mind to and think about. This drastically changes the tone of the trailer from going to a negative to a positive. Quick shots will display her taking her baby home, maybe her holding it and enjoying having a baby. 

Shot 3: This is where the film goes wrong as the baby sadly dies, its mother cries and sobs at the loss of her child and obviously takes her back into what the audience will assume is depression and anxiety. Quick shots will show her screaming at the loss and the taking away of her child. 

Shot 4: This shot shows the distributors of the film, so the company or individual that is responsible for the release of a film, either theatrically or for home viewing (for example DVD, TV programmes, Video-On-Demand etc.) After the deconstructions we did of existing trailers, we found that showing the company that distributes the film is very commonly and is almost always shown in the trailers. 

Shot 5: The next shot shows her having very vivid dreams, her in bed tossing and turning because of this dream she is having. The dreams show that she is seeing a figure holding a pillow suggestively about to suffocate her baby, however this figure she sees is unclear. Fixated with this dream she truly believes her baby didn't die of naturally causes but was murdered. 

Shot 6: This next shot shows the police arriving, as she is convinced that a full investigation must be made into the death of her baby to find who or what has killed him.

Shot 7: Again, from doing our deconstructions we learned that often actors names are shown to encourage to audience to watch the film, as often if an actors name is recognized they will be influenced to go and watch a film. Also from our audience research we found that 75% of our respondents were influenced to go and watch a film by who the cast was and who directed the film. 

Shot 8: We want to indicate to the audience that these dreams are of some importance to the plot therefore we are going to include another part of her dreaming to build up suspense and tension as the audience will question these dreams, and also be quite unnerved by who is in her dreams. 

Shot 9: From our AS coursework, the film we produced the opening scene of called "distorted" was a horror film, however the opening scene also was very thrilling. Therefore we thought it would be a good idea to include in the titles: "From the makers of distorted" we had a lot of positive feedback from our audience feedback questionnaire and they would continue to watch the film. Therefore we thought we would use the common convention of displaying previous films that the makers have made. From previous research we found that if an audience has enjoyed previous films made by the same people, they will be encouraged to go and watch this film as they know the positive reputation of the film makers. By doing this we hope to make this a convincing and realistic trailer.

Shot 10: Last part of the trailer will be very fast pace getting quicker and quicker along with the soundtrack becoming louder and faster to build up to the climax at the end of the trailer of a cliff hanger. This shot just displays one of the shots that will be shown, a close up of the main characters eyes opening very quickly, giving an element of shock and danger as we can see the veins in her eyes showing her anger and despair. This sudden opening of her eyes we feel will fit in well with the fast pace of the trailer. 

Shot 11: The next shot shows the slamming of a door and a shot panning backwards, seeing the women through the window in the door struggling to get away and screaming to get out. Again this raises more questions which is exactly what we want to do. 

Shot 12: The last shot it of the actually title of the film, after all the fast pace shots, it suddenly stops still on the title of the film. This last shot lingering on the screen will hopefully stick in the mind of the audience, it will be memorable and will stand out, making them remember this trailer and therefore wanting to go and see this film at the cinema which ultimately is what this trailer needs to do. Referring back to our audience research, the most popular answer to the question where do you prefer to see the titles displayed in a trailer" was the end. Therefore we took this into consideration and put our titles throughout the film, but mainly displayed it at the end.  


Thrillers are mysterious and fast pace, this trailer makes the audience ask questions, they will want to know what happens next, why all these things are happening and will hopefully be thrilled by the trailer, thus want to go and watch our film.

Planning - Plot Synopsis

After researching into the Thriller genre, we have took all the codes and conventions of a thriller into consideration and came up with the plot for our film. Although we are only creating a trailer, trailers often include parts from each of the film throughout, therefore we needed to think of the entire plot to ensure that our trailer reflected parts of the whole films. We first thought of a main character to base our film around, we felt we could create a plot easily if we had one character at the centre to be a starting point.


Firstly we decided to brainstorm a character that we had in our heads, and what characteristics this character would have, what gender they would be, age and appearance. We also took into account any past issues they've had prior to the stage of their life that is going to be in the film. We decided that our character would begin the film with having suffered a truamatic loss of a loved one, but in contrast is pregnant, therefore she does try to be strong for her unborn child.


The main aspects we decided were:
- they were female
- young adult
- pale (reflects illness)
- slim figure
- dealt with traumatic situations
- mental illness


Our next task was to build a plot around this character, we also had to think of a big unexpected twist within the story as this is one of the key conventions of thrillers and is what will make the film itself "thriller". We also had to take into consideration that we are only doing a trailer, so we have to think of a twist that can in some way be reflected in the trailer without giving to much away to the main story line.


Research into Mental Illnesses
We knew from the start that we wanted our character to suffer from a mental illness to include the psychological element of our thriller. One of the first illnesses that we thought of what schizophrenia or depression, because these are amongst the most well known. We wanted our chraracter to suffer from an illness that made her see things that weren't real and believe them. However, we knew to make our trailer and film realistic that we would have to research into our chosen illness so this is what we did.


Depression is a state of low mood and aversion to activity that can affect a person's thoughts, behaviour, feelings and physical well-being. Depressed people may feel sad, anxious, empty, hopeless, helpless, worthless, guilty, irritable, or restless. They may lose interest in activities that once were pleasurable, experience loss of appetite or overeating, or problems concentrating, remembering details or making decisions; and may contemplate or attempt suicide. Insomnia, excessive sleeping, fatigue, loss of energy, or aches, pains or digestive problems that are resistant to treatment may be present. Depression is often a reaction to:
- ceratin life events (loss of a loved one)
- symptoms of medial conditions
- treatments
- a feature of certain psychiatric syndromes
We would have a lot of features to work on with all the characteristics of depression, which means we could create a interesting chracter with many features to choose from. However, because of the wide variety of depression, it would be hard to incoporate the illness and reflect it in a short trailer.

Schizophrenia is a mental disorder characterized by a disintegration of thought processes and of emotional responsiveness It most commonly manifests itself as auditory hallucinations, paranoid or bizarre delusions, or disorganized speech and thinking, and it is accompanied by significant social or occupational dysfunction. The illness can be diagonised through certain factors like genetics, environmental factors, prenatal and substance abuse.

From schizopherina, we realised that we wanted our character to have dreams that included delusions, and become someone who has social dysfuntions because of these hallucinations. This lead us to our next disorder that we researched.

Dissociative identity disorder is a psychiatric diagnosis and refers to a person that displays multiple distinct identities or personalities known as "alter egos" each on has its own unique set of memories, behaviors, thoughts and emotion that is related to each specific personality.
Patients of this disorder may experience an extremely broad range of other symptoms that resemble epilepsy, schizophrenia, anxiety, mood disorders, post traumatic stress disorder, personality and eating disorders.


This aspect of multiple personalities and alter egos is what we are going to focus on. From this we created our plot.


Plot
        A young woman at the age of 24 has recently lost her husband who fought in Afghanistan in the war. This lead to her being diagnosed with depression, however she is 4 months pregnant with her husbands child when he passes away. With the help and support of her family she struggles through her depression but slowly starts to be better. The baby is delivered and she has a new focus in life which is her child, she takes her healthy baby home and starts to build her life again. 
      However it soon goes horribly wrong when her baby passes away, and cause is of Sudden Infant Death Syndrome, often referred to as "cot death". However the mother does not believe it has died of natural causes and believes her baby was killed by something/someone because of the dreams that she is constantly dreaming of this memory of a 'figure' that suffocated her baby. But the face in her dreams is never shown. 
     Convinced by this she goes to the help of the police to have a full investigation into the death to put her mind at ease, but they do not find any substantial evidence that anyone was involved and dismiss the case as the original 'died of natural causes'. Not letting this rest, her dreams become more vivid and frequent to the point where she cannot sleep or go about daily things, she seeks the help of a private investigator in the hope of solving this mystery and putting these dreams to rest and she can finally start grieving for the loss of her child. 
The private investigator becomes consumed in this story and the only solution due to the woman’s unusual actions and the depression, lead to the conclusion it was her. She will not take this as an answer and becomes violent. She becomes dangerous to the public and other mothers, so she is taken into a psychiatric ward.   

     We are only seeing one of her alter egos, the one that has lost a child, however the other is the murderer of her child. As the plot progresses, the 'figure' that always appears in her dreams becomes more apparent and clearer to the point when you can see that it is in fact her.   

Audience Research

As a group we have created a questionnaire that we've distributed to 20 people to gain information of our target demographic, their opinions of Thriller films and aspects of a trailer that encourage them to go and watch an upcoming film. We've asked various questions that we feel will help us when creating a plot for our film and further more creating a trailer for this film. 

Results

Question 1:

The first question we asked was What gender are you? and from the results you can see that we ensured that we had equal responses from both males and females. We felt out results would be more reliable if the the opinions and feedback that we got were from both gender's points of view as someone's gender will influence their ideas and opinions. 

Question 2:

The majority of our respondents are aged 15 to 18 which is helpful as this is the age group that our film is likely to be aimed at. After researching into the Thriller genre, the majority of popular thriller films are rated 15 or 18. Therefore we felt it would be relevant if many of our respondents were this age. We also don't want to just have our film directed at only one age group, although our main demographic is 15 to 18, by having the opinions of others we can hopefully open up our film to a wider range of people.

Question 3: 

Our next question was very straight to the point as we simply asked whether they enjoy watching thrillers and as we can see from these results, the majority voted Yes, they do enjoy watching thriller films which suggests that it is a popular genre. It may not be to everyone's preference as a few voted No. However, it will help us to have both peoples opinions so we can find out about why those who voted Yes like thrillers. and why those who voted No do not, and hopefully we can create a new original trailer for a thriller to encourage those to enjoy our film.

Question 4: 

Our next question is open-ended and asks for their favourite thriller film. We felt it would be helpful to obtain this information and discover what Thriller Films are most popular amongst our target audience as we can then research into some of the trailers for these films and analyse what makes them successful, whether they have used typical conventions of a trailer for a thriller and this will improve our knowledge for what we need to create a successful trailer. The most voted for film was Shutter Island which is a Psychological Thriller. The next most popular films were Secret Window, Se7en, Inception, Black Swan and Panic Room. 

We also asked Why this was their favourite thriller, and the answers the commonly occurred were ...

Question 5:

We want to live up to these expectations and create a trailer that conveys these emotions as if this is what they expect to see and feel then this is what we will try to include.

Question 6:

The next question is purely based on the respondent's opinions of trailers and what they think makes a good trailer. The top answer was it must have a 'fast pace', which is one of the conventions of a thriller trailer which we learned from our deconstructions. Trailers for thriller often pick up the pace nearing the end of the trailer to build up tension and excitement. The next most popular answer was flashing images, which links with the idea previous idea as once the trailer is at a fast pace the images will also be flashing quickly. The next two answers were good music, which we feel is very important to have a good soundtrack as it can also build suspense and make a trailer more thriller. Dark setting also indicates conventions of a thriller. 

Question 7:

This question we asked was to discover how effect trailers are and whether they actually are the reason why many people go to see a new upcoming film. We found that 18 out of our 20 respondents answered Yes, that they do influence them to go and watch a film. Therefore the trailer must be of a good standard and is crucial in promoting the film well. 

Question 8:

We have chosen to create a trailer for a film of the Thriller genre, therefore this closed question is purely to see what sub-genre of thriller our demographic enjoys the most, and as we can see from the graph, psychological thriller is the most popular answer closely followed by supernatural. Which suggests that our audience enjoy elements of the horror genre within a thriller. We have ensured to research into each sub-genre, but Political, Legal, Romantic and Spy Thrillers received zero votes which shows that these are of the least popular and therefore we will not be basing our trailer on any of these sub-genres specifically. 

Question 9:

This question investigates how our target audience normally knows that a new film is being released. We gave the option of trailers which were the main source, but we also asked where they see the trailer whether it is on Television, On the Internet or at the Cinema. The main answer was on Television, but also a large proportion of the remaining respondents answered Online and at the Cinema, proving how much influence trailers have. This is also helpful for us as we now have more knowledge on where to display our trailer. 

Television trailers seem to be the most popular, therefore we need to create a suitable trailer for TV that can be displayed in between programmes in the adverts, therefore we must think about the timing and other such issues. No one voted for Posters or Magazines, showing that they are not the most direct way of discovering about a new film, therefore we feel we must create a magazine cover and poster that changes the opinions of our demographic and ensure that this is a useful way of knowing about a new film. 

Question 10:

From our AS Coursework, we found that displaying the titles of a film needed to be eye catching, stand out and was an important feature of our final product. Therefore we wanted the opinions of our demographic, to know where they prefer to see the titles within a trailer. The End of the trailer was the most popular answer, which in trailer like Shutter Island, they have done exactly this, and seems to have worked to create a memorable and thrilling trailer.

The least popular answer was The Beginning, and we feel this may be because the audience feel they want a build up to the title of the film to add suspense of what this film is. 

Question 11: 

This question was simply asked as we found that cast and directors names are commonly shown in trailers, and from this question we can see why. 75% of our respondents are influenced by who is starring in the film and the director. Therefore we need to take this into consideration and include the names of these people in our trailer as it is obviously of some importance to our audience. 

Deconstructions of Existing Trailers - Horror

Our next deconstruction is of the horror film trailer for Insidious (2010)

http://www.youtube.com/watch?v=E1YbOMDI59k

First Still

The first still displays the distributor of this film which is 'Film District' and therefore by showing this Film distributor which promotes this distributor. Also the colour scheme used in this still if red and black and these often represent anger and death, therefore the audience is already being informed of what genre of film this is: Horror. 

Second Still

This still shows the name of the film, and this is a recurring image throughout the trailer the repetition of  'Insidious Is' which raises questions and draws the audience in as they are curious to know what this means. Also the colour scheme is a dark black with a hint of red, which distorted writing in white, which is kind of hidden as if it were in the shadows which obviously makes the audience very weary and nervous.l  

Third Still

This next still shows what seems to be one of the main characters looking very nervous and breathless as if he's seen something that has frightened him or has had a shock. 

Fourth Still

Horror films often begin by establishing main and important characters, and this is exactly what is happening here. A family is shown with their children looking extremely happy and content with their new born baby. By showing them to be happy, it shows the contrast and how the audience will know that this happiness will be short lived as they know something will happen. 

Fifth Still

This next still states that this film is 'From the makers of paranormal activity and saw' which are both very popular films and well known horror films which again states that this is going to be a horror film but also this is appealing to a wider audience as many will this is will be up to the standard of these two films. They have an idea of what kind of film insidious is going to be as this suggests it. 

Sixth Still

This next still shows a child in hospital. The setting of a hospital immediately gives a negative and emotional feel and because it is a child who is in the hospital, we start to feel sympathy for the child and for the parents which gets the audience already emotionally involved with the film. 

Seventh Still

This is a long shot of a little boy, who in the trailer is slowly closing the door, and this gives a very creepy feel to the film as its unnerving for the audience. 

Eighth Still

In the trailer, the very scary red person gives the idea of anger and blood, and the idea that the person has no idea that this thing is behind him is very scary and common as it is used a lot in horror films the jumpy and surprising aspects. The scary imagery is only briefly seen within the advert, but it does stay in the audience's mind and is very frightening. By bringing in a small amount of frightening imagery, the genre has been confirmed and already the audience is feeling nervous and scared.

Final Still

This final still says 'Insidious' the repetition of the title of the film will stay in the mind of the viewer. By doing this they will remember the name and trailer of this film and will be tempted to go and see it as it will be in their mind. The trailer is very successful in this aspect as it would encourage them to go and watch the film which essentially is what the purpose of this trailer is. 

Deconstructions of Existing Trailers - Romantic Comedy

The next deconstruction is of a romantic comedy film: Crazy Stupid Love. We decided to deconstruct the trailer of a genre completely different to the one we plan to do for our trailer as we wanted to compare the similarities and differences within all the trailers and identify what aspects make a good trailer regardless of the genre. 

http://www.youtube.com/watch?v=eK68Y3oMEk8

First Still

The first still in our deconstruction shows the logo for Warner Brothers - this is an American producer of film and television entertainment. As we have seen throught the deconstuctions of our other trailers, we have found that it is extremely common to display the company that has produced or distrubited the film at the beginning of the trailer. This is used to advertise the company but also when people make judgements about the film, they will base it on who has produced the film and there history of films. For example Warner Brothers has been responsible for the Harry Potter film series and therefore people might make the assumption that the films that they produce are of a high standard and as enjoyable as previous ones.

Second Still
The second still establishes the actors, which we know from our own research is a very influential aspect when an audience is decieding to go and watcha film. Popular actors will be displayed using a close up which is what we have here: Ryan Gosling. Again people will look at his past history in films and make a decision. His facial expression implies comedy as it her looks quite humourous.

Third Still
The third still is a mid shot, of two people (two shot) having dinner. They are having a conversation shown through the commonly used shot-reverse shot, where the camera flips from one person to another the illustrate that they are communicating.

Fourth Still 
This shot is a comedy shot, it shows two main characters, one is obviously naked and is in a funny position. This implies the comedy element of the film as the way the man is standing, and the other character is in front of him is funny. 


Fifth Still
This still is taken from an unusual angle through a woman's legs and shows one of the main characters looking very scared but in a humorous way. This shot is very funny and shows that it is a comedy along with it could be linked to romance. Therefore this illustrates the combination of both genres. 


Sixth and Seventh Still
The sixth and seventh stills show the titles within the film that are important to include in trailers. The sixth still shows 'from Warner Bros. pictures' and the next introduces the title of the film "Crazy Stupid Love" Both stills are similar to each other and the first still as they all use the same colour scheme of white writing on a black background which is very common amongst trailers: which we've discovered from doing all the deconstructions. A consistent colour scheme is also common and therefore is something we will consider. 

Eight Still

The next shot combines the name of the famous actor "Emma Stone" and a shot of her within the film. She is smiling again implying the humorous and happy aspects which is common within comedies. Also by introducing famous actors taking the lead parts in this film will influence others to go and see this film.

Final Still
The last shot shows one of the main characters bursting into laughter and the other character is looking quite sad which implies that he is laughing at the character on the right. We often laugh at the misfortune of others and this is a major part of comedy films. For example when someone falls over, we laugh at this: therefore this shot is used to show comedy, making us as the audience laugh. 

Deconstruction's of Existing Trailers - Thriller

The second film trailer we are deconstructing is also a thriller. We thought it would be a good idea to compare two thriller trailers to spot any similarities that occur and differences. Therefore we can see what is essential in a trailer for a thriller film and what other aspects are included.

Black Swan (2010) is also an American Psychological Thriller film.

http://www.youtube.com/watch?v=5jaI1XOB-bs

First Still: 
This first still, like in many trailers, show the distributor of the film which in this case if Fox Searchlight Pictures. By doing this is promotes the distributor and even allows the viewer to recognise that they may have previously watched a film that was distributed by Fox Searchlight Pictures that they enjoyed. Therefore encouraging them to watch this film because of the distributors reputation.


Second Still:
This still establishes the plot of the story for the viewer, it displays a long shot, that is dimly lit focused on one person. Obviously this person is going to be of some importance as the spot light is directly focused on her. The costume and lighting compliment each other as the darkness of the surroundings in contrast to the white light of the spot light and reflecting off her white dress gives a questionable contrast between the 'black swan' and a white swan which is presumably linked to the plot. 


Third Still:
This still says "Official Selection Toronto Film Festival 2010" The Toronto film festival is a prestigious publicly attended film festival and many Hollywood studios premier their films as they can reach a much larger audience. The mention of this international event already gives a good first impression to viewers of the film as it has already had some positive recognition. The back ground is black feathers of a swan, linking it to the film title along with the white font of the writing making clearly visible against this background. 


Fourth Still:
This still is a long shot used to establish the setting along with establishing the main plot and theme of the film which is ballet. The film revolves around this theme and therefore this is a useful shot to use in the trailer to give the audience an idea of what this film is about. 


Fifth Still and Sixth Still:
Both these shots show main characters within the film. The fifth still is Natalie Portman who plays Nina within this film, she is almost glowing with happiness, effectively made by the lighting. This differentiates from the next still of her 'rival' who is shown in a much darker light which may convey their personalities. 


Seventh Still:
This shot demonstrates the clever use special effects and adds a frightening aspect to the thriller film. This shot shows the main character who has her back to the mirror and cautiously looking back towards the mirror to see her reflection looking at her with an evil expression. This illustrates the psychological aspects to the film as it its almost playing with her mind causing confusion, which also has an effect on the audience and causing some fear as it is quite a scary image. 


Eighth Still
Similarly to the previous still this shot is used to create fear as the close up of the main characters face clearly shows her being very scared of something. It is unclear in the trailer what she is scared of and therefore this creates questions in the mind of the audience and intrigues them as they are curious to know what is so frightening. 


Ninth Still:

this further shows the use of special effects in the film as this still shows a frightening looking character of the black swan. The special effects and expression on the face creates fear for the audience and brings in more of the psychological parts of this thriller along with closely linking it to the horror genre as this is very scary imagery. The dark navy and black in this shot also adds to the frightening effects as the dull colours often link to fear. 

Tenth still:

This still is a close up of the main character pulling a black feather out of her shoulder, again showing the clever use of special effects. This creates tension and more fear as its quite unnerving to see this transformation into this darker aspect of her personality. Her skin around this is shown to be very red and scratched which also is unnerving for the audience, and also again bringing in the horror and psychological parts of this film which is important to the story line. 

Eleventh still:

Again a very scary image here, a close up of the main characters face and her eyes are completely red. Red often represents blood and anger and these emotions convey to the audience. The expression on her face really illustrates the emotions she is feeling, she looks extremely confused and scared which then makes the audience feel tense and worried. 

Final Still:
Throughout the trailer, whenever titles are displayed they all have the same reoccurring theme which is black feathers as a background with white text shown in front. The consistent use of black feathers link to the plot and title of the film 'Black Swan' and creates imagery for the audience. The use of white text against this background allows the text to be shown very clearly and makes it stand out and therefore stick in the audience' mind. This is exactly what is needed as the last still displays the title of the film black swan, and due to the colour scheme the film title is memorable.

Deconstructions of Existing Trailers - Thriller

Before creating our own trailer, we feel it would be largely beneficial to do research and analyse existing trailers to improve our knowledge of what is needed to create a successful trailer. 
Our chosen genre is Thriller, therefore we are going to deconstruct trailers for Thriller films. Also we are going to deconstruct trailers of a different genre to compare and contrast the different techniques used on the basis on their genre.


Shutter Island (2010) is an American psychological thriller film. 
http://www.youtube.com/watch?v=5iaYLCiq5RM
This trailer is shot in high definition (HD) which is becoming a more common thing which improves the quality of images within a trailer and therefore improves the overall trailer which may be something we would want to think about to create a aesthetically pleasing trailer to attract our audience. 

First Still:

The first still of this deconstruction displays a close up shot of the main character played by well known actor Leonardo Decaprio, already appealing to a wide audience as many enjoy films which star this well known actor. The look on his face invites the audience as it is a confused and intriguing facial expression which already makes the audience curious about this film and build suspense, which is the usual conventions of a thriller. Also this still is very dull and grey which are colour's which convey the feelings of sadness and terror. During this still, there is dialogue between two characters acting as a voice over for this part of the trailer: "Did they give you a briefing about the institution?" "All i know is it's a mental hospital." This starts to construct imagery of the setting and where the characters are. After a slight pause, the first character who spoke states: "For the criminally insane." In a much deeper and different tone, almost a warning tone to the other character which immediately builds suspense.

Second Still:

This second still captures the use of editing, showing the fading of the text that reads "a Martin Scorsese picture" into an image of large metal gets which gives gives strong imagery to the audience of isolation and solitude. As discussed when researching the Thriller genre, some characters, especially in psychological thrillers experience problems with their mental and emotional state which links to the isolation that they may experience from society.

Also, the trailer very early on introduces the director, Martin Scorsese who is a well known director which again appeals to a wide audience as those who have watched previous films of his will in theory want to watch this film. 

Third Still:

This still shows a character in the film and by the use of costume, make-up and facial expression they have managed to create a women who looks rather 'scary' and already gives the idea of psychological thriller. Her stance that she is displaying seems as if she is telling someone to be quiet and warning them of something.

"We take only the most dangerous, damaged patients. Ones no other hospital can manage." This combination of the frightening imagery of the obviously ill woman, along with this dialogue continues the build in suspense and raise questions. 

Fourth Still:

This next still uses a high angle to view a character who is on the ground wearing an army uniform which gives the audience an idea of the context of this film and when it is set in which is in 1954. His hand his surrounded by a pool of blood along with him reaching for a gun which suggests that there will be a theme of violence within this film.

Fifth Still:

This long shot is used to show the landscape and give the viewer an idea of the setting which we can assume is important to the film. This shot, i feel it illustrates the idea of a psychological thriller very well, its enclosed nature gives us the idea that it is isolated which may link to the isolation of certain characters within the film which would show the psychological and mind element of this film. Although it is a large building, the contrast of small windows gives us the idea that those in this location are trapped, this shot also displays a wider idea of the location by showing the ocean that surrounds the building, again giving us the idea of isolation. By using this imagery, it interests the audience to discover more about this setting, thus 'drawing' them in to go and watch the film.

Sixth Still:

This still is a low angle shot which displays the main characters closely. It shows them in a dominant and superior position through this shot which suggests that they are vital to the plot of the film. The dullness of the lighting adds  to the creepy and thrilling atmosphere which is conveyed throughout the trailer and this theme is conventional in thriller film. This also shows us the costume choices of the film which is very old fashioned,  which convey the time of which this film is set and therefore provides more details for the viewer about this upcoming film.

Seventh Still:

This focuses on a vital message that appears to be trying to convey by the focus on the word 'run', this suggests a warning which raises questions and creates tension, and encourages the viewer to go and watch the film as they are curious about what this little details are referring to. As the build up to this still continues, the non-diegetic sound increase in pace and sound until sharply stopping as the character reads the word 'run.'

Eight Still:

When doing audience research we found that many of our demographic were curious as to who was starring in the film and is influenced to go and watch a film by this. In this still, text is shown saying "Leonardo DiCaprio" who is the main character within this film. This actor is largely popular and well known and therefore is shown to star in the film to try and encourage and expand the audience who would want to go and see this film. By attracting more people to go and see the film by doing this, the trailer is fulfilling its purpose. 

Ninth Still:

This still is slightly blurred, which is what we wanted to capture when deconstructing this trailer, to allow us to  show the fast pace at which this trailer is going. As this trailer progresses the pace is largely increased and is shot is quickly cut to the next, as the pace is increased, the tension and suspense that the audience feel increases. Trailers for Thriller films conventionally use quick cutting to build up these emotions and combined with the pace of the non-digetic music used, we think has created a successful trailer for this genre. The advantage of using the conventions of a thriller already in the trailer allows the audience to immediately know that it is a thriller and make them want to go and watch this film at the cinema. The character who's arm is in the still states "This is a game." This adds to the thriller genre as we can now assume that there is some kind of twist within the film that is unknown to us which is conventional in thriller films. 

Tenth Still:

This still in particular shows the high level and clever use of special effects in this film combined with the emotional theme throughout this film. This still shows the main character holding someone who is obviously important to them very lovingly, but also looks very upset due to the special effects of the trailer showing his loved one turning into ash with shows the drama and emotions which is also conveying in this film. The main character of thriller conventionally suffers from situations which he has to solve or achieve something, often loosing something close to them as a result. 

Eleventh Still: 

This simplistic nature of just displaying the white font 'Shutter Island' against a black background, not only stands out, but creates no distraction away from the title of the film. The audience will purely focus on that text and therefore stick in their minds which is exactly what is needed to create a successful trailer. They must encourage the audience to go and see the film, therefore by making this trailer memorable it will achieve its purpose.

Final Still:

This final still continues the black and white color scheme and displays key information about production and distribution concerning the film. It shows a list of those involved in productions, and two small logo's in either corner of the distributors. In the centre, a website is shown to allow viewers to find our more about the film if they want to know more details. From our audience research we found that some people find out about upcoming releases online and therefore this would appeal to them.