Deconstructions of Existing Trailers - Horror

Our next deconstruction is of the horror film trailer for Insidious (2010)

http://www.youtube.com/watch?v=E1YbOMDI59k

First Still

The first still displays the distributor of this film which is 'Film District' and therefore by showing this Film distributor which promotes this distributor. Also the colour scheme used in this still if red and black and these often represent anger and death, therefore the audience is already being informed of what genre of film this is: Horror. 

Second Still

This still shows the name of the film, and this is a recurring image throughout the trailer the repetition of  'Insidious Is' which raises questions and draws the audience in as they are curious to know what this means. Also the colour scheme is a dark black with a hint of red, which distorted writing in white, which is kind of hidden as if it were in the shadows which obviously makes the audience very weary and nervous.l  

Third Still

This next still shows what seems to be one of the main characters looking very nervous and breathless as if he's seen something that has frightened him or has had a shock. 

Fourth Still

Horror films often begin by establishing main and important characters, and this is exactly what is happening here. A family is shown with their children looking extremely happy and content with their new born baby. By showing them to be happy, it shows the contrast and how the audience will know that this happiness will be short lived as they know something will happen. 

Fifth Still

This next still states that this film is 'From the makers of paranormal activity and saw' which are both very popular films and well known horror films which again states that this is going to be a horror film but also this is appealing to a wider audience as many will this is will be up to the standard of these two films. They have an idea of what kind of film insidious is going to be as this suggests it. 

Sixth Still

This next still shows a child in hospital. The setting of a hospital immediately gives a negative and emotional feel and because it is a child who is in the hospital, we start to feel sympathy for the child and for the parents which gets the audience already emotionally involved with the film. 

Seventh Still

This is a long shot of a little boy, who in the trailer is slowly closing the door, and this gives a very creepy feel to the film as its unnerving for the audience. 

Eighth Still

In the trailer, the very scary red person gives the idea of anger and blood, and the idea that the person has no idea that this thing is behind him is very scary and common as it is used a lot in horror films the jumpy and surprising aspects. The scary imagery is only briefly seen within the advert, but it does stay in the audience's mind and is very frightening. By bringing in a small amount of frightening imagery, the genre has been confirmed and already the audience is feeling nervous and scared.

Final Still

This final still says 'Insidious' the repetition of the title of the film will stay in the mind of the viewer. By doing this they will remember the name and trailer of this film and will be tempted to go and see it as it will be in their mind. The trailer is very successful in this aspect as it would encourage them to go and watch the film which essentially is what the purpose of this trailer is.