The main product of a trailer and ancillary texts we felt needed to come as a package and link together. All three of these features ultimately help to promote a film and influence people to go and see it. They are often all able to be linked together either through images, fonts, colour schemes and the display of characters. The combination of our main product and our ancillary texts (poster and magazine cover) all integrate together to allow people to recognize them all and link them which is often the case in real media product as this links to marketing and distribution.
There are themes that run throughout our three products:
Colour schemes and fonts
In our three products, a recurring colour scheme is white, red and black three colour which we think link together well. White represents purity and innocence which is such a sad part of the plot as the baby had already lost its father and now has died which is tragic, therefore the 'dip to whites' in the trailer and the white fonts throughout all of our products just amplifies the sad nature of this film. Red represents the anger and despair of loosing her baby but also danger, as she is becoming a danger to herself and the public and already endangered her child. Red also represents blood as there is a lot of blood shed in this film in again a tragic way. Red we have used for the smoke effect in the trailer behind all the titles, the main title 'D.I.D YOU?' on the poster and on the magazine cover. In terms of black, black is a colour that is typical of thriller films and therefore did use it a lot. The background of the title frames on the trailer are black, the base of the poster background is black and the theme and main title of the magazine on the magazine cover is black. Black obviously represents death and emptiness which both conveys the death of her child but also the emptiness she feels because of this.
Actors (costumes and make up)
In all three of our products, our main character is seen in character, she looks very hurt and as if she has been through a struggle. She has bruises on her face and blood on her which may represent this idea of its her baby's blood on her hands because she is the one who killed him. This became and iconic image in the marketing of our product, because the image is on all three it will be what the audience remembers the most about this film.
Text
Another aspect that is included in all three is the text of who stars in it, which is Sophie Young and also in the magazine cover and the poster the tagline is in both 'did she realise...' in terms of marketing, people will see this and question what this means and therefore may be inclined to go and find out.
Logo Also included is our logo, S.E.R Productions. We made our own production company to increase the realistic nature of our product. The S.E.R stands for Sarah.Emma.Rebecca which is a combination of all of our names. This is featured in every single product, in the right hand corner of the poster, the left hand corner of the magazine cover and at the very end of the trailer.
Our products would be distributed widely through television where by the trailer could be shown along with the internet on sites like YouTube or Internet Movie Database. The posters can be displayed both in cinemas and locally distributed in shopping centres and other public places. In terms of the magazine cover, televisions often advertise magazines for example like OK! magazine, therefore this would reach a larger audience along with being distributed in large supermarkets, again reaching a large audience.
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